CAMPAIGN IMAGERY
CUSTOM IMAGERY.
ONE POINT OF VIEW.
All athlete imagery on this site was custom AI-generated with the built-in image-generation tool. No stock photography. The depicted people are fictional and are not HER STANDARD ambassadors or customers.
CAMPAIGN SET
Hero: boxing. Manifesto: track preparation. Performance: strength training. Full-width campaign: basketball. Collective: volleyball. Each homepage section uses a distinct image.
PRODUCT CONCEPTS
HER STANDARD and HER STANDARD PRO packaging is concept artwork. Final product specifications and labels will be confirmed before launch.
TYPOGRAPHY
Barlow Condensed Bold and Sora, under SIL Open Font License 1.1. Existing palette, structure and standard HER STANDARD packaging preserved.