PERFORMANCE NUTRITION. A DIFFERENT POINT OF VIEW.
HER STANDARDGet early access
Boxing campaign artwork

THE HER STANDARD COLLECTIVE

YOUR GAME.
OUR NEXT
CHAPTER.

We're building HER STANDARD with women who train, compete, and push what's possible. Join the conversation and help shape what comes next.

EXPLORE PARTNERSHIPS ↗
THE WORK IS HERS. THE FUTURE IS OURS TO BUILD.

01 / THE INITIAL COLLECTION

MEET
HER STANDARD.

Premium creatine for women who train.

3g creatine monohydrate
Tub + single-serve sticks

HER STANDARD 3g rose tub, single-serve sticks and carton

02 / TWO WAYS TO BUILD WITH US

FIND YOUR FORM.

01 / HER STANDARD PARTNER

REPRESENT THE BRAND.
EARN ON YOUR IMPACT.

  • Complimentary product
  • Performance-based commissions
  • Referral tracking
  • Brand campaign opportunities
YOUR ROLE

Share HER STANDARD authentically through mutually agreed activities.

02 / FOUNDING ATHLETE

HELP BUILD THE BRAND.
SHARE IN ITS FUTURE.

  • Partner benefits, including commissions
  • Potential equity ownership
  • Product and brand input
  • Long-term partnership opportunities
YOUR ROLE

Contribute through agreed content, activations, product feedback, and brand building.

Partnerships are individually considered. Compensation, equity and deliverables are subject to written agreements. Applying does not guarantee acceptance, commissions or an equity grant.

03 / START THE CONVERSATION

TELL US
YOUR GAME.

Your sport. Your perspective. What you'd like to build with us.

Every application goes to the HER STANDARD team for review.

BUILT FOR HER GAME.

MAYBE BUILT
WITH YOU.