@font-face{font-family:Sora;src:url(/founding-v3/assets/Sora.ttf);font-display:swap}@font-face{font-family:Barlow;src:url(/founding-v3/assets/BarlowCondensed-Bold.ttf);font-display:swap}:root{--plum:#321B30;--lime:#D5FF55;--cream:#f1e9df;--clay:#b7857f}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:30px}body{margin:0;background:var(--cream);color:var(--plum);font:14px/1.8 Sora,Arial}a{color:inherit;text-underline-offset:4px}header{display:flex;justify-content:space-between;gap:22px;align-items:center;padding:24px 5vw;border-bottom:1px solid #321b3033}.brand{font-weight:800;font-size:25px;letter-spacing:.15em;text-decoration:none}nav{display:flex;gap:25px;font-size:11px}h1,h2,h3{font-family:Barlow,Impact,sans-serif;text-transform:uppercase;line-height:.95;font-weight:700;margin:16px 0 24px}h1{font-size:clamp(76px,9vw,150px);letter-spacing:-.025em}h2{font-size:clamp(44px,5vw,70px)}h3{font-size:30px}em{font-style:normal;color:var(--lime)}.eyebrow,.tag{font-size:10px;letter-spacing:.14em;font-weight:700}.edu-hero{display:grid;grid-template-columns:1.1fr 1fr;background:var(--plum);color:var(--cream);min-height:650px}.edu-hero>div{padding:60px 5vw}.edu-hero .eyebrow{color:var(--lime)}.edu-hero p{max-width:450px}.edu-hero img{width:100%;height:100%;max-height:760px;object-fit:cover;object-position:50% 36%}.intro{font-size:20px;line-height:1.5}.button,button{display:inline-block;background:var(--lime);border:0;padding:16px 20px;color:var(--plum);font:700 12px/1.5 Sora;text-decoration:none;cursor:pointer;min-height:48px}.edu-hero .button{margin-top:20px}.index{display:flex;flex-wrap:wrap;gap:12px 24px;padding:24px 5vw;background:var(--lime);font-size:10px}.index span{font-weight:800}.index a{text-decoration:none}main{max-width:1440px;margin:auto}.chapter{padding:80px 6vw;display:grid;grid-template-columns:1fr 1.15fr;gap:8vw;border-bottom:1px solid #321b3033}.number{font:50px Barlow;color:#9c6e77}.chapter-heading p{max-width:330px}.copy{max-width:640px}.lead{font-size:21px;line-height:1.55;margin-top:0}.takeaway{border-left:4px solid var(--lime);padding:16px 22px;background:#321b3008}.cite{font-size:11px}.dark{background:var(--plum);color:var(--cream)}.dark .number{color:var(--lime)}.dark .takeaway{background:#ffffff08}.tag{display:inline-block;border:1px solid var(--plum);padding:6px 10px}details{border-top:1px solid #321b3040;padding:17px 0}summary{font-weight:700;cursor:pointer;line-height:1.6;padding-right:12px}details p{margin-bottom:0}.formula-section{padding:70px 6vw}.formula-grid{display:grid;grid-template-columns:1fr 1fr;gap:25px}.formula-grid article{background:#f8f3ed;border:1px solid #321b3022;padding:25px;display:flex;flex-direction:column;align-items:center;text-align:center}.formula-grid img{width:100%;max-width:280px;height:370px;object-fit:contain}.formula-grid h3{max-width:400px}.formula-grid article>div{width:100%}.offer-price{font-size:32px;font-weight:800}.offer-price small{font-size:11px;font-weight:400}.questions{background:var(--plum);color:var(--cream);padding:70px 6vw;display:grid;grid-template-columns:1fr 1fr;gap:7vw}.questions>div p{max-width:450px}.small{font-size:11px}label{display:block;font-size:12px;font-weight:700;margin:12px 0 5px}input,textarea{width:100%;background:var(--cream);border:1px solid #b7857f;color:var(--plum);padding:14px;font:14px/1.6 Sora;border-radius:0}textarea{resize:vertical}.questions button{margin-top:20px}.trap{position:absolute;left:-10000px}.sources{padding:65px 6vw}.sources li{padding:8px 0;font-size:12px}.sources ol{padding-left:22px}.sources p{max-width:780px}footer{background:var(--plum);color:var(--cream);padding:40px 6vw;font-size:10px}footer p{max-width:800px}a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible,summary:focus-visible{outline:3px solid var(--clay);outline-offset:4px}#question-status{min-height:35px}.admin-list article{border:1px solid #b7857f;padding:20px;margin:15px 0;overflow-wrap:anywhere}.admin-list p{white-space:pre-wrap}.admin-top{max-width:900px;margin:auto;padding:30px}.ad-review{padding:40px 5vw}.creative-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.creative{position:relative;aspect-ratio:4/5;background:var(--plum);color:var(--cream);overflow:hidden;padding:25px}.creative.photo{background:linear-gradient(0deg,#321b30 8%,#321b3099 65%),url(/founding-v3/assets/boxing.webp) center/cover}.creative h2{font-size:54px;position:relative;z-index:1}.creative p{position:relative;font-size:11px;max-width:90%;z-index:1}.creative .ad-brand{font-weight:800;letter-spacing:.13em;font-size:15px}.creative .bottom{position:absolute;bottom:25px;left:25px;right:25px}.creative .bottom b{display:block;background:var(--lime);color:var(--plum);padding:12px}.creative .step{color:var(--lime)}.creative.story{aspect-ratio:9/16;padding-top:23%}.creative.story h2{font-size:54px}.creative.story .bottom{bottom:18%}@media(max-width:760px){header{padding:20px;flex-wrap:wrap}nav{gap:16px}.edu-hero{grid-template-columns:1fr}.edu-hero>div{padding:35px 24px}.edu-hero h1{font-size:84px}.edu-hero img{height:330px;object-position:center 38%}.index{gap:14px;padding:22px}.chapter{grid-template-columns:1fr;gap:20px;padding:45px 24px}.lead{font-size:19px}h2{font-size:50px}.formula-section,.sources{padding:45px 24px}.formula-grid{grid-template-columns:1fr}.formula-grid img{height:350px}.questions{grid-template-columns:1fr;padding:45px 24px;gap:20px}.creative-grid{grid-template-columns:1fr}.creative h2,.creative.story h2{font-size:60px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
/* Proposed conversion improvements — preview only */
.hero-secondary{display:block;margin-top:18px;font-size:12px;max-width:340px}.decision-intro{font-size:18px;max-width:790px}.access-note{border-left:4px solid var(--clay);padding:14px 20px;margin:24px 0 30px;max-width:880px;background:#fff6}.formula-grid article>div{display:flex;flex-direction:column;flex:1}.formula-grid h3{min-height:86px;margin-left:auto;margin-right:auto}.formula-grid .offer-price{margin-top:auto}.formula-grid .button{display:block}.formula-grid .button{background:var(--lime);color:var(--plum)}.signup-hint{font-size:11px;line-height:1.6;margin-bottom:0}.offer-price small{display:block}.formula-grid article{min-width:0}nav a{min-height:30px;display:inline-flex;align-items:center}@media(max-width:760px){.formula-grid h3{min-height:0}.formula-grid .button{font-size:12px;padding:16px 10px}.hero-secondary{font-size:12px}.decision-intro{font-size:16px}}

/* Second review: equal CTA prominence and shorter mobile imagery. */
@media(max-width:760px){.edu-hero img{height:200px}.edu-hero>div{padding:28px 24px}.formula-grid img{height:235px;max-width:230px}.formula-grid article{padding:20px}.formula-grid h3{margin:12px auto 16px}.hero-secondary{max-width:290px}}

@media(max-width:760px){header .brand{font-size:20px;letter-spacing:.10em}}